This promotional video was created for Ruger Fjord, a michelin trained sandwich restaurant based in Lees, Greater Manchester. The aim was to create a visually engaging piece of content that showcased the product while giving the video a more cinematic and polished feel.

I filmed and edited the piece myself, focusing on close-up product shots, movement and detailed textures to make the food look as appealing as possible. I also experimented with different camera angles, lighting and pacing to build a short-form video that would work well across all forms of social media.

The project gave me the opportunity to take an idea from the initial shoot through to the finished edit, while experimenting with different techniques to make a relatively simple subject feel more visually interesting.